Lead Generation Form Template

A lead form should qualify as well as collect. This template asks for the essentials, then for company size and budget, so your sales team knows who to call first.

Use this template free All form templates

Great for

Demo and consultation requests
Quote and pricing enquiries
Gated content and downloads
Waitlists and early access

Capture leads that are ready to talk

Qualify with choices

Multiple-choice questions for team size and budget are faster to answer than open text and easier to sort.

Send leads where you work

Deliver every submission to Google Sheets, or to your CRM or any API with signed webhooks, the moment it arrives.

Track your campaigns

UTM parameters in the form link are saved with each response, so you know which campaign brought the lead.

Match your brand

A form that looks like your site keeps trust high. Use your colours, fonts and logo.

Lead generation form: common questions

Can I send leads to my CRM?: Yes. Connect Google Sheets for a live spreadsheet of leads on any plan, or use a signed webhook (Pro and Business) to post each lead to your CRM or any API.
Can I track where leads come from?: Yes. UTM parameters and hidden fields in the form link are stored with each response.
Can I redirect people after they submit?: Yes. On paid plans you can send people to any page after submitting, such as a booking calendar or a thank-you page.